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Cualify Field Notes

Building India's AI calling stack — in public.

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Cualify.

AI calling agency for Indian SMBs. Multilingual voice agents, INR billing, DPDP-ready from day one.

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Field Notes

Field notes from the dial.

Two formats: long-form playbooks for the operator on the floor, benchmarks for the engineer auditing the stack. Built in public.

  • 2 May 2026·Compliance·3 min read

    DPDP Act 2023 — what an AI calling team actually has to do

    Pulling apart the consent registry, retention, and DSR clauses, and what they mean for an outbound campaign that runs across six languages.

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  • 18 April 2026·Benchmark·2 min read

    Human vs AI: cost per qualified lead, the real Indian numbers

    We replaced four telecaller seats with one AI seat across two pilots. Here's the cost-per-qualified-lead delta and the connection-rate breakdown.

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  • 4 April 2026·Voice tech·3 min read

    Indic voice quality teardown: Sarvam, Smallest, ElevenLabs

    Eight evaluators, three providers, six languages, one blind test. Latency, naturalness, accent fidelity.

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